AFLAC: THE COMEBACK
Challenge: Most people don’t know what Aflac is or how it’s different than traditional insurance, and teaching consumers about insurance during a close football game isn’t ideal. Our goal was to identify an ownable moment within the college football space where Aflac could both speak to the college football fan and educate the consumer.
Insight: The emotional journey of a fan watching their team fall behind follows the same touch points as a consumer reacting to the finances of an unexpected health event. When fans watch their team fall behind, they desire control - so their team can make a comeback. When consumers face unexpected medical bills, they desire financial control so they can come back to their normal life.
Solution: We designed an integrated campaign to elevate Aflac’s sponsorship of the SEC called “The Comeback”. Aflac owned the conversation around these highly emotional fan moments and leveraged the relevancy to drive education in all messaging.
