CORE POWER: UNLEASH YOUR AWESOME

Challenge: Develop a strategic lens for Core Power to effectively navigate the sports landscape with a goal to increase consideration within the ‘mindful athlete’ target and drive the Unleash Your Awesome messaging into the experiential space. 

Insight: Recovery drinks have a small window of consideration to attract new consumers – timing is crucial. Consumers must be able to make a relevant, emotional connection with product use in their own life. 

Solution:   Our goal was to focus on consumer moments around the ‘point of sweat’ and integrate Core Power into touchpoints within the sports landscape where fans are inspired to go out and achieve new fitness goals. Using this strategic lens, Core Power has led custom brand activations to empower consumers to “Unleash Your Awesome” at ESPN College GameDay, NCAA Final Four, Winter Olympics, & Warrior Dash