The challenge was to create a full marketing campaign to enhance Berkshire Hathaway’s position as an innovative leader in the Atlanta real estate market. Our solution: Details. We created a cohesive advertising campaign focusing on the details of the real estate experience to emotionally connect with our audience. We considered how details can influence a consumer, down to all five senses.
2017 MAX Award (Marketing for Excellence Award)
We built the campaign around consumer insights, focusing on the luxury audience in the Atlanta market. We crafted four unique detailed personas to represent our audience, and designed the campaign experience around them.