The challenge was to create a special edition cigar to commemorate the historic relationship between the US and Cuba.
We analyzed consumer trends to design a brand experience that would appeal to a much wider target audience. This was a group project at SCAD. My role was strategy and brand development. I worked with two designers, Juan Giraldo and Wujie Li.
View the full campaign strategy.
This was a logo redesign for a regional grocery store, The Fresh Market. My objective was to design a logo that would reflect The Fresh Market's rustic, modern feel but also distinguish the grocer from its competitors. I used a script font contrasted against a bold serif font. Using elements of the logo I created a flash animation movie for the store's landing page.
I created an magazine advertising campaign for a new Ricola cough drop: Extra Strength Glacier Mint. My challenge was to create one vector based design and one rastor based design, using illustrator and photoshop respectively.