THE COCA-COLA KITCHEN
Challenge: Develop a fresh approach to experiential that allows Coca-Cola to influence millennials through food culture.
Insight: The growing popularity of festivals has great influence over the highly experiential nature of millennials: they are more likely to purchase a product they have tried at a food or beverage festival.
Solution: We created The Coca-Cola Kitchen – a consumer-facing activation designed to position Coke as the perfect accent to a variety of cuisines. The adaptable design and flexible concept uses the iconic brand to foster relevant consumer experiences at all different types of events, from South Beach Food & Wine to the MLB World Series. Since 2017, The Coca-Cola Kitchen has reached 825K consumers and delivered over 500K beverage samples.
