NIKE SOUL

Challenge: Connect consumers with a global brand in a way that was not possible three years ago. (This was a 2016 entry to the Cannes Future Lion Competition.)

Insight: The popularity of wearable technology was rapidly increasing in the fitness sector, with little to no growth in the altruistic space; despite the increasing collective consumer importance placed on philanthropic efforts.

Solution: Leverage the iconic value of Nike to create a shoe that uses wearable technology to construct a positive global mission. 

AFF District Addy’s Gold for Integrated Consumer Campaign I April 2017
AFF Atlanta Addy’s Gold for Art Direction, Guerrila Marketing & Integrated Consumer Camapign I February 2017
Featured in Ads of the World I August 2016
Cannes Future Lions Shortlist I May 2016